(PHOTO COURTESY: Danny Clark Photography)
Alex “PR!MO” Luster is a documentary filmmaker, Emmy-award winning television producer/editor and the creator/director for digital media projects. Hailing from Houston, Alex’s creative projects highlight everything from sub-culture movements to mainstream arts.
Like many of his generation, Alex grew up in front of the television. As a teenager, he interviewed six times with the local Telemundo news station. His determination paid off when he finally landed an internship. At age 14, Alex juggled high school classes while working 30- to 50-hours a week assisting photographers in the field. Within a few months, he was shooting stories for the nightly news.
Alex went on to work at Houston’s top television stations in the news, promotions and programming departments while he worked on his own short documentaries and music variety programs under his pseudonym, Primo.
Alex recently shot, edit, co-produced and directed his first full-length documentary, “Stick ‘Em Up!,” which gives an in-depth look into Houston’s illegal street art movement.
Stick ‘Em Up! is presented by Shoot. Edit. Sleep. & Stone Kanyon Productions in collaboration with Aerosol Warfare.